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Site-Wide SEO
LocalBusiness schema, title and description templates, default social images, and the structured data every page emits automatically.
Site-wide SEO lives in the Technical tab: the business's structured-data identity, the templates that fill in whatever individual pages leave blank, and the default share images. Set these once per client site and every page benefits.
Per-page controls (focus keyword, meta fields, canonical, noindex) are covered in Page SEO.
Business Schema (LocalBusiness)#
The Business Address & Location and schema settings describe the business behind the site. They emit a single LocalBusiness node - the site's canonical organization entity - that the rest of the structured data references.
| Setting | What it feeds |
|---|---|
| Business Type | The schema type: Plumber, Electrician, Roofing Contractor, Landscaping, Pest Control, HVAC, Moving, Locksmith, General Contractor, Home & Construction, or a generic LocalBusiness |
| Street Address / City / State / ZIP | The business's postal address. Leave the street blank for a service-area business with no public address |
| Latitude / Longitude | Optional geo coordinates |
| Service Area | The list of areas the business serves |
| Hours of Operation | Opening hours, for example "Mon-Fri 7am-6pm, Sat 8am-2pm" |
The business name, phone, and social profile links come from Site Settings (the social URLs become the entity's profile links).
This same data also powers the local-business content blocks - NAP, Hours, Service Area, and Service elements read it as their defaults. See Local Business Blocks.
Title and Description Templates#
Templates fill the search snippet for any page that has no meta title or description of its own. They accept two tokens: the page's title and the site name.
| Template | Applies to |
|---|---|
| Meta Title Template | Pages and posts without a meta title |
| Meta Description Template | Pages and posts without a meta description |
| Category / Author Title Template | Category, tag, and author archive pages |
| Category / Author Description Template | The same archive pages |
A typical title template: the page title, a separator, the site name. Set the templates once and stop hand-writing "About Us | Business Name" on every page.
Default Share Images#
Two independent fallbacks in the Default OG / Social Sharing card:
- Default OG image (wide, 1.91:1) - the share card image for any page without its own social image.
- Default featured image (square, 1:1) - the SERP-thumbnail / representative image for any page without a featured image.
Each cross-falls back to the other, so setting just one still covers both roles. Default OG title and description fields cover pages missing those too.
What Every Page Emits Automatically#
With the business schema configured, the published site carries a coherent structured-data graph with no per-page work:
| Structured data | Where |
|---|---|
| LocalBusiness (the organization) | Site-wide, referenced by everything else |
| WebSite | Site-wide, published by the organization |
| WebPage + BreadcrumbList | Every page |
| Article markup (BlogPosting) | Every blog post, with headline, dates, image, and author |
| Person | Post authors - one consolidated entity per author across all their posts, plus profile-page markup on the author archive |
| FAQPage | Pages using the FAQ element |
| Service | Pages using the Service block, linked to the business as provider |
Everything renders into the static output at deploy time - no client-side scripts involved. Per-page custom JSON-LD (see Page SEO) merges into this graph rather than fighting it.
Language#
The site's locale setting (for example en-US or es-ES) sets the page language attribute and the social-card locale for the whole site.
Summary#
- Fill in Business Address & Location + pick the Business Type
- Set the four meta templates
- Upload the two default share images
- Confirm the site's locale
- Deploy - the structured-data graph ships with the static build