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Blog
Write and manage blog posts - rich text editing, categories and tags, author profiles with E-E-A-T signals, scheduling, and URL structure.
Every client site includes a full blog: posts written in a rich-text editor, categories and tags with their own archive pages, author profiles with real E-E-A-T signals, and builder-editable templates for the archive and single-post layouts.
As with pages: publishing a post updates the CMS, not the live site. The post appears online after the next Deploy. A scheduled post flips to published automatically at its time, but still needs a deploy to actually ship.
Writing a Post#
- Open Blog in the site's sidebar and create a new post
- Enter the Title - the slug auto-fills from it
- Write the body in the rich-text editor (headings, lists, quotes, images from the media library, links)
- Pick a Category, add Tags, and confirm the Author
- Set a Featured Image
- Publish now, or set Schedule Publish for later
Post Fields#
| Field | What it does |
|---|---|
| Slug | The post's URL segment, editable in the sidebar |
| Excerpt | Short summary used on archive cards and as the meta-description fallback |
| Featured Image | Hero image for the post, archive cards, and social shares |
| Category | One category per post; each category gets an archive page |
| Tags | Any number of tags; each tag gets an archive page |
| Author | Defaults to you; drives the byline and author profile box |
| Published date | The display date and sort order |
| Table of Contents | On by default - auto-inserts a collapsible TOC built from the post's H2 headings |
| Password | Password-protect an individual post (encrypted in the published output) |
The post editor mirrors the page editor: the same SEO, Social, Schema, and Linking tabs, the same focus-keyword analysis panel, and the same 301-redirect prompt if you rename a published post's slug. See Page SEO for the SEO fields.
Categories and Tags#
Categories and tags are managed per site. Each one automatically gets an archive page listing its posts, linked from post metadata. Archives live under the blog path (for example /blog/category/lawn-care/). Use categories for the blog's main sections and tags for cross-cutting topics.
Authors and E-E-A-T#
Search engines increasingly weigh who wrote the content. Each user has a public author profile with:
- Bio - shown in the author box on posts and the author archive
- Headshot - shown alongside the bio
- Job title / credentials - for example "Master Plumber, 20 yrs"
- Profile URLs - social and professional links
What renders from this:
- a byline on every post linking to the author's archive page (at
/author/name/) - an author bio card on the post
- a dedicated author archive page with the headshot, bio, links, and the author's posts
- Person structured data consolidated across the site, so every post by the same author points at one author entity, plus profile-page markup on the archive
Authors can edit their own profile; the operator can edit anyone's.
URL Structure#
By default posts live at /blog/post-slug/, and the archive at /blog/.
Two per-site options adjust this:
- Blog post URL prefix - set it empty to serve posts at the site root (
/post-slug/). This matches migrated sites whose original post URLs had no blog segment, and old/blog/post-slugURLs are 301-redirected automatically. The archive and category/tag pages always stay under/blog. - When posts are served at the root, a post slug that collides with a page slug lets the page win; the post stays reachable under
/blog/post-slug.
The /blog index's title, heading, and meta description can each be overridden in Site Settings. Changing URL structure requires a deploy to take effect.
Archive and Post Templates#
The blog archive layout and the single-post layout are builder-editable template pages. You can redesign them like any other page - add Sections above and below the post listing or the article body - and assign them in the Technical tab. When no template is assigned, the built-in layout is used. The blog category and tag archives use the archive template too.
Posts emit article structured data (headline, dates, author, publisher, image) automatically, and the blog publishes an RSS feed.
Summary#
| Task | Where |
|---|---|
| Write / edit posts | Blog tab, rich-text editor |
| Organize | One category + any tags per post |
| Author credibility | User profile: bio, headshot, credentials, links |
| Publish later | Schedule Publish (then deploy after the time passes) |
| Change URL shape | Blog post URL prefix in Site Settings |
| Redesign the blog | Archive + post templates in the builder |
| Go live | Deploy - publish alone never updates the live site |