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Page SEO

Per-page and per-post SEO controls - focus keyword, meta title and description, social share cards, canonical URLs, noindex, and custom schema.

Every page and blog post carries the same SEO group in its editor sidebar. Set what matters, leave the rest empty - sensible fallbacks fill the gaps, and the site-wide templates in the Technical tab cover anything a page does not set itself.

Like all content changes, SEO edits reach the live site on the next Deploy.

The page editor's SEO tab with a Google result preview, meta fields, and the SEO score in the sidebar

Focus Keyword#

The main phrase this page should rank for. It does not render anywhere; it drives the Content / SEO analysis checklist in the editor, which checks the keyword's presence in the title, H1, meta description, slug, and body, alongside readability and length checks. One page, one intent, one focus keyword.

Meta Title and Description#

Field	Fallback when empty
Meta Title	The page title, formatted by the site's meta title template
Meta Description	Auto-filled on publish from the page's opening body text (posts fall back to the excerpt); otherwise the site's description template

Guidelines:

Meta descriptions read best at 150-160 characters; the editor shows live character counters and a SERP preview.
An explicitly empty description is respected as "no description" - the autofill only applies when the field was never set.

One card serves Facebook and X:

Field	Fallback when empty
Social Title	The meta title
Social Description	The meta description
Social Image	The OG image upload, then the featured image, then the site's default OG image

Recommended OG image shape is wide (1.91:1). The editor's social preview shows how the card will look. The site-wide default OG image and default featured image are set in the Technical tab, so even a page with nothing set still shares with a branded card.

Canonical URL#

Defaults to the page's own URL on the site's domain. Override it only when this page is a duplicate of another URL that should get the ranking credit (for example, a syndicated article's original source).

Noindex#

Ticking noIndex asks search engines not to index the page, and the platform backs it up: a noindexed page is also excluded from the sitemap (and a noindexed post from the RSS feed). Use it for thank-you pages, campaign landing variants, or thin utility pages.

To take an entire site offline from search (a staging site, for example), use Staging Mode in the Technical tab instead of noindexing pages one by one.

Custom Schema (Advanced)#

Pages emit structured data automatically - WebPage, breadcrumbs, article markup on posts, plus the site-level business schema (see Site SEO). The customSchema field lets you add to that: paste a JSON-LD node (or array of nodes) and it is merged into the page's single structured-data graph - a new type adds an entity, a matching id augments an existing one. No script tags; just the JSON. Leave it empty for the automatic schema only.

Summary#

Control	Use it for
Focus Keyword	Driving the on-page analysis checklist
Meta Title / Description	The search-result snippet
Social Title / Description / Image	The share card on Facebook and X
Canonical URL	Duplicate-content edge cases only
noIndex	Keeping utility pages out of search (auto-excluded from sitemap)
Custom schema	Extra JSON-LD merged into the page's graph

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