Element Reference

Every element and block type available in the visual builder: 49 types in all - the Section, Row, Column layout trio, 34 standalone elements and blocks you place from the library, and 12 item types that live inside their parent containers. Add any of them from the builder's element library; the per-category guides linked in each section cover the settings in depth.

Two general notes:

• Containers and items. Multi-item elements (Button, Grid, Accordion, Slideshow, List, FAQ, Image Gallery, Map, Reviews, Switcher) hold item children. You do not add an item from the library; you add it inside its container, and each item carries its own content while shared settings stay on the container.
• Every element carries the same Advanced surface (name, status, id, class, attributes, custom CSS) plus its own native fields. Reach for the native fields first; see Builder Basics.

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Layout (3)#

The enforced page hierarchy: pages are stacks of Sections; Sections hold Rows; Rows hold Columns; Columns hold everything else. Guides: Sections, Rows & Columns.

Element	What It Does
Section	A full-width horizontal band and the root of any page. Background image/video/color with overlay, style presets, text color, container width, mobile-aware padding, and visibility controls
Row	The layout grid inside a Section. Carries the column layout preset (Whole, Halves, Thirds, asymmetric splits, and more) plus gaps, dividers, alignment, and max width
Column	One cell of a Row and the container elements actually sit in. Per-breakpoint widths and ordering, background image/video/color, and padding

Content & Text (7)#

Guide: Text Elements.

Element	What It Does
Heading	A semantic heading (h1 through h6) with size, color, alignment, max width, and decorative treatments. Supports safe inline HTML like line breaks
Text	A rich-text paragraph block with optional multi-column layout, drop cap, and text style/color controls
List	A styled list with bullet, divider, striped, and other variants; each entry is a List Item
Quotation	A pull quote with optional attribution and citation link
Divider	A horizontal separator with icon, small, or vertical style variants
Feature Item	An icon plus title plus body cell; drop several into a Grid to build a feature list
Table	Real tabular content for pricing grids and service comparisons. Header-row toggle, four looks (divided, striped, bordered, plain), comfortable or compact density, per-column alignment any cell can override, and a phone behavior: scroll sideways in its own container, or stack each row into a card that repeats the column headings. Publishes as a semantic <table>, so it reads correctly for search engines and screen readers

Media (5)#

Guide: Media Elements.

Element	What It Does
Image	A responsive image with dimensions, focal point, optional lightbox link, SVG handling, and border styles
Image Gallery	A packed grid of images (grid or masonry), bulk-added from the media library, with columns, gaps, and corner radius
Video	Self-hosted or external video with autoplay-in-view, aspect ratio control, and an optional poster image
Icon	A single icon with size, color, link support, and optional button or link styling
Overlay	An image with positioned text layered on top - captions, hover reveals, hero treatments

Interactive (10)#

Guide: Interactive Elements. Grid has its own page: Grids.

Element	What It Does
Button	A button group; shared size, gap, and full-width settings on the container, per-button label, icon, link, and style on each Button Item
Grid	The multi-item panel grid: each item is a panel (icon or image, title, text, link) with responsive column counts, icon position and background, and card-or-button link display
Accordion	Expanding panes; shared behavior (multiple open, collapsible) on the container, per-pane title, content, icon, image, and link
FAQ	A schema-aware question-and-answer list that emits FAQ structured data for rich results
Slideshow	Sliding panels with animation, autoplay, ratio, and navigation settings; per-slide title, content, media, and link
Switcher	Tabbed content: a tab bar paired with switchable content panes
Reviews	Customer reviews in list, grid, or carousel layout, emitting review structured data per item
Popup	A modal with load, delay, scroll, and exit-intent triggers, positioning, show-once, and a call to action
Panel	A boxed content panel with optional title, rich-text body, image, and link
Before / After Slider	Two images stacked with a draggable divider a visitor wipes across to compare the before and after, in a horizontal or vertical orientation

Local Business (7)#

Blocks that read the site's business details from Settings and emit local-SEO structured data. Guide: Local Business Blocks.

Element	What It Does
NAP	Name, Address & Phone card with address structured data; empty fields fall back to the site's business settings
Hours	Opening-hours table from the site's business settings or an inline weekly schedule, with an optional Open now / Closed badge
Service Area	Geographic service area: heading, description, region list, and an optional map
Service	A single named service (title, description, optional CTA) emitting Service structured data linked to the business
Click to Call	A phone-link button, optionally showing the formatted number
Map	An interactive map with brand-colored pins and get-directions popups, linked to the site's Locations. No API key required
Breadcrumb	A visible breadcrumb trail matching the page's breadcrumb structured data

Embeds (1)#

Element	What It Does
HTML / Embed Code	Raw HTML or embed code rendered verbatim - CRM forms, review widgets, map iframes, custom snippets. Server-rendered so embeds actually execute. See Forms

Site Chrome & Blog Template (4)#

Settings-bound elements for the header/footer builder and the blog templates. Guides: Header & Footer, Blog.

Element	What It Does
Menu	The navigation menu, bound to the site's nav settings: desktop menu with dropdowns plus a mobile hamburger. Place it in the header builder
Logo	The site logo, bound to the site's logo and name settings, with size and link controls. For the header/footer builder
Blog Posts	The paginated blog listing (grid plus sidebar), injected from the site's posts. Place it in the blog-archive template
Blog Post	Marks where the post article and sidebar render in the post template; add Sections above and below to frame every post

Item Types (12)#

Added inside their parent container, never directly from the library. Each carries its own content while shared settings live on the container.

Item	Lives Inside	Carries
Button Item	Button	Label, icon, link, per-button style override
Grid Item	Grid	Panel icon or image, title, text, link
Gallery Image	Image Gallery	One image
Accordion Item	Accordion	Pane title, content, icon, image, link
Slideshow Item	Slideshow	Slide title, content, media, link
List Item	List	One list entry
FAQ Item	FAQ	One question and answer
Location	Map	One pin - a linked Location or inline address and coordinates
Review Item	Reviews	One customer review - author, rating, quote, and source
Switcher Item	Switcher	One tab and its content pane - title, icon, and rich-text body
Table Row	One row inside a Table. Holds its own cells and carries the row's own options
Table Cell	One cell inside a Table Row. Carries its content and can override the column's default alignment

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Summary#

Category	Types
Layout	3
Content & Text	7
Media	5
Interactive	10
Local Business	7
Embeds	1
Site Chrome & Blog Template	4
Item types	12
Total	49