Pricing is where most agencies leave the most money on the table. They price websites by the hour, race competitors to the bottom, and forget that the tool they build on quietly eats their margin every single month. Here is a cleaner way to think about it.
Stop pricing by the hour
Hourly pricing punishes you for getting faster. The better you get, and the more you automate with AI, the less you earn for the same result. Price the outcome instead: a site that looks designed, gets found, and brings the client leads. That is worth the same whether it took you three weeks or three days.
Three packages that sell
Most local clients do not want a menu of forty options. They want to pick a tier. Three works best:
- Starter - a clean multi-page site, core local SEO, and a contact form. For the business that just needs to look legit and get found.
- Growth - everything in Starter plus service-area pages, a blog, schema, and conversion tracking. For the business actively chasing leads.
- Authority - everything in Growth plus ongoing content, analytics reporting, and a care plan. For the business that wants to own its market.
The margin math nobody tells you
Here is the part that changes the business: when you own your platform instead of renting it per site, your cost to deliver each additional client site is close to zero. The price you charge is almost all margin.
Per-site platform fees compound forever. A buy-once, self-hosted platform turns that recurring cost into a one-time line, so the price you charge each client stays in your pocket.
See the full breakdown on the pricing page, or compare the per-site model directly in the Webflow and Duda comparisons.
Turn websites into recurring revenue
A one-time build is a transaction. A care plan is a business. Bundle hosting, analytics reporting, content updates, and SEO maintenance into a monthly retainer. Because your hosting cost is flat and near-zero, the hosting line on that retainer is margin, not a pass-through.
Own the platform, and you own the margin it bills.
- Bill a monthly care plan: hosting, backups, edits, and uptime.
- Add a reporting retainer using first-party analytics the client can actually read.
- Upsell content and local SEO once the site is live and ranking.
Price the value, keep the margin
Price the outcome, sell three clean tiers, and stop renting the platform that delivers them. That is how a web-design service turns into a real, recurring business. When you are ready, try the platform live.