Blog
Field notes for agencies.
Building with AI without the slop, pricing client work, leaving WordPress, and owning the platform you run your agency on.

Building
The Client Website Launch Checklist Agencies Actually Use
The checklist I run on every client launch, grouped by phase. Steal it, fork it, and stop discovering the missing redirect three weeks after go-live.
10 min read
Building
How to Build Client Sites With AI That Don't Look Like AI Slop
Most AI builders spit out the same purple-gradient hero. Here is how to use AI to ship client sites that look designed, not generated.
7 min read