# Site-Wide SEO

> LocalBusiness schema, title and description templates, default social images, and the structured data every page emits automatically.

Site-wide SEO lives in the [Technical tab](/docs/help/technical): the business's structured-data identity, the templates that fill in whatever individual pages leave blank, and the default share images. Set these once per client site and every page benefits.

Per-page controls (focus keyword, meta fields, canonical, noindex) are covered in [Page SEO](/docs/help/page-seo).

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## Business Schema (LocalBusiness)

The **Business Address & Location** and schema settings describe the business behind the site. They emit a single LocalBusiness node - the site's canonical organization entity - that the rest of the structured data references.

| Setting | What it feeds |
|---------|--------------|
| **Business Type** | The schema type: Plumber, Electrician, Roofing Contractor, Landscaping, Pest Control, HVAC, Moving, Locksmith, General Contractor, Home & Construction, or a generic LocalBusiness |
| **Street Address / City / State / ZIP** | The business's postal address. Leave the street blank for a service-area business with no public address |
| **Latitude / Longitude** | Optional geo coordinates |
| **Service Area** | The list of areas the business serves |
| **Hours of Operation** | Opening hours, for example "Mon-Fri 7am-6pm, Sat 8am-2pm" |

The business name, phone, and social profile links come from [Site Settings](/docs/help/site-settings) (the social URLs become the entity's profile links).

This same data also powers the local-business content blocks - NAP, Hours, Service Area, and Service elements read it as their defaults. See [Local Business Blocks](/docs/help/local-business-blocks).

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## Title and Description Templates

Templates fill the search snippet for any page that has no meta title or description of its own. They accept two tokens: the page's title and the site name.

| Template | Applies to |
|----------|-----------|
| **Meta Title Template** | Pages and posts without a meta title |
| **Meta Description Template** | Pages and posts without a meta description |
| **Category / Author Title Template** | Category, tag, and author archive pages |
| **Category / Author Description Template** | The same archive pages |

A typical title template: the page title, a separator, the site name. Set the templates once and stop hand-writing "About Us | Business Name" on every page.

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## Default Share Images

Two independent fallbacks in the **Default OG / Social Sharing** card:

- **Default OG image** (wide, 1.91:1) - the share card image for any page without its own social image.
- **Default featured image** (square, 1:1) - the SERP-thumbnail / representative image for any page without a featured image.

Each cross-falls back to the other, so setting just one still covers both roles. Default OG title and description fields cover pages missing those too.

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## What Every Page Emits Automatically

With the business schema configured, the published site carries a coherent structured-data graph with no per-page work:

| Structured data | Where |
|-----------------|-------|
| **LocalBusiness** (the organization) | Site-wide, referenced by everything else |
| **WebSite** | Site-wide, published by the organization |
| **WebPage + BreadcrumbList** | Every page |
| **Article markup (BlogPosting)** | Every blog post, with headline, dates, image, and author |
| **Person** | Post authors - one consolidated entity per author across all their posts, plus profile-page markup on the author archive |
| **FAQPage** | Pages using the FAQ element |
| **Service** | Pages using the Service block, linked to the business as provider |

Everything renders into the static output at deploy time - no client-side scripts involved. Per-page custom JSON-LD (see [Page SEO](/docs/help/page-seo)) merges into this graph rather than fighting it.

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## Language

The site's locale setting (for example `en-US` or `es-ES`) sets the page language attribute and the social-card locale for the whole site.

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## Summary

1. Fill in **Business Address & Location** + pick the **Business Type**
2. Set the four **meta templates**
3. Upload the two **default share images**
4. Confirm the site's **locale**
5. Deploy - the structured-data graph ships with the static build

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Source: https://seedlysites.com/docs/help/site-seo